Midterm Project

I have worked with Dshawn Schwartz on many projects in the past including basketball, music, and personal portrait shoots. We always have a good time working together and attribute it to the strong friendship we’ve developed. Always helps working on creative projects with people you trust and enjoy being around! Dshawn over the last sixth months has started making music under a new artist name- Detour. He’s been making music for years now, but this new name is part of the progression. Over the past couple months, we’ve done photoshoots to promote the new music, video album promos, and we wanted to switch it up. We were thinking it would be cool to start a little YouTube series to promote the music and get a new crowd exposed to his skills as a producer and how he makes his beats. 

 The idea for this first video was to put some creative restraints in the production process for a little challenge. What we landed on was to create the beat out of sampled bits from records at Barts Records (a local record shop) and out of sounds recorded on a walk to campus. This would allow for some new sounds to be introduced and to have to get creative in the mixing of the music. 

 My goal on this project was to create something with a more casual editing aesthetic that would mesh well with the YouTube style. Wanted to make sure I brought viewers in with an appealing video concept and keep the pace of the video quick but thoughtful, so it didn’t linger in one portion too long. I structured it with three individual scenes in mind. The search for sounds on the street, the search for the records, and the production stage back at the home studio. A goal was to also appeal to both other producers and people that don’t know as much about the music production process like myself. Tried walking the line between BTS that producers would find interesting but keep fast enough pace that the average viewer doesn’t lose interest. I hope you enjoy the video as much as I enjoyed making it!